Communication & Outreach Specialist (Marketing Department)

Posted 3 months ago

Summary
Supplement existing outreach for the Lowcountry Rapid Transit (LCRT) project and Transit Oriented Development (TOD) Study. Assists in the day-to-day operations of the Marketing Department. Ensures brand message is consistent, timely, and relevant.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Assist in implementing communications strategies, programs, plans, and campaigns.
  • Assist with creating company literature and other forms of communication.
  • Proofread, edit, and revise communication.
  • Serves as project manager for community and small business outreach in the Lowcountry Rapid Transit and TOD Study Corridor.
  • Assist with scheduling and talent coordination for video/photo shoots.
  • Assist Marketing Department with daily operations and projects as needed, including promoting new services, marketing current services, promoting niche marketed services, and all aspects of electronic media.
  • Develops summaries for all outreach efforts undertaken
  • Assist with daily content and layout management of company web pages.
  • Assist with implementing social media strategies and performing social media community management duties.
  • Assist with coordinating and organizing promotional events such as press conferences, interviews, exhibitions, public meetings/appearances, tours and visits.
  • Document presence of the company at events, conferences, and speaking engagements.
  • Other duties as assigned.

Supervisory Responsibilities
None

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

  • Bachelor’s degree in marketing, public relations or related field preferred.
  • Two years marketing, public relations or project coordination and/or administrative experience preferred.
  • Experience using Microsoft Office Suite required.
  • Experience using Adobe Creative Suite preferred.
  • Experience using CRM software preferred.

Knowledge, Skills and Abilities

  • Strong organizational skills
  • Strong attention to detail required
  • Ability to complete projects on time
  • Knowledge of marketing concepts
  • Ability to work independently
  • Ability to multitask
  • Knowledge of basic graphic and web design
  • High developed oral and written communication skills required
  • Ability to follow instructions
  • Excellent interpersonal skills required

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perm the essential function. They include: sitting, standing, kneeling, lifting, walking and use of hands/fingers.

Scope of Work

The purpose of this position is to supplement existing outreach for the Lowcountry Rapid Transit (LCRT) project and Transit Oriented Development (TOD) Study.  The position will develop and implement meaningful, community-based engagement strategies for the neighborhoods along the corridor, with specific focus on Environmental Justice, as well as small and locally owned businesses in the area in order to build and maintain a favorable public image of the project in the community and among stakeholders.

This position will function as a staff member at the Berkeley-Charleston-Dorchester Council of Governments in Charleston, S.C. to help develop, plan and direct an effective, comprehensive public relations program and help oversee execution of a marketing campaign for the project.

Primary Duties and Responsibilities may include, but are not limited to:

  • Represent BCDCOG as a community liaison to identify areas of concern and facilitate open and inclusive dialogue. This task requires ability to identify key community leaders/influencers and community events, along with coordination and documentation of project participation at events.
  • Develop outreach strategies and activities designed to educate residents and key influencers about the LCRT project and TOD study. Example tasks include, but are not limited to: setting up and manning informational tables in churches; developing key community members and leaders call sheets.
  • Provide presentations and participate at neighborhood meetings, pop-up events, community events, etc. on behalf of LCRT /TOD study. This duty requires demonstrated public speaking and presentation skills.
  • Provide expertise in the design and implementation of equity strategies, including Environmental Justice under NEPA, to offer an opportunity for potentially affected minority populations, low income populations, and other interested community members and organizations to inform the decision-making process. Experience in EDI engagement strategies, data-based canvassing programs, radio advertising development, and direct mail programs preferred.
  • Participate in LCRT Community Advocacy Committee meetings as related to tasks outlined above. Requires public speaking and presentation skills.
  • Support social media and media management tasks related to community engagement tasks. This task will require social media content development expertise, including use of tools such as Facebook Live and Instagram TV.
  • Establish and maintain cooperative relationships with representatives of the community, customer, employee and public interest groups.
  • Identify, develop and execute internal and external communications strategies for the project.
  • Proofread, edit and revise communications.
  • Assist with creation and delivery of timely project information such as press releases, media relations content, project newsletter content, social media content, articles, reports, brochures, and other materials.
  • Design and prepare presentations and briefing materials.
  • Ensure the communication strategy is consistent and reflects the project’s strategic vision.
  • Grow online supporter base and traffic through effective management and maintenance of content on project website and social media sites.
  • Document presence of the LCRT project team at relevant events, conferences and speaking engagements.
  • Respond to inquiries from the public, press and related organizations.
  • Coordinate and organize promotional events such as exhibitions and public meetings/appearances.
  • Contribute to marketing and media plan development and execution for LCRT project to include:
    • Project literature and other forms of communication
    • Mass communications with email blasts and marketing campaigns
    • Selective marketing communications and email campaigns
    • Social media strategies and social media community management
    • Project website updates and operation
  • Other duties may be assigned.

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